Branding theories and models- Four bucket-branding
Personal branding is not something many people are particularly aware of. If you run a business and you are the face of the business, you really need to nail branding theories and models!
Branding myself is a big top in one of my companies, as we are all the faces of our very own businesses. It can be hard to understand the concept so I wanted to break it down for you.
Choose four topics to represent yourself.
Four is a general number, you can have slightly more, or slightly less. You just want to pick a number and stick to it. Four is a good number to go for.
Think of these four topics like four buckets sitting on a scale. Each bucket represents a DIFFERENT topic, for example; travel, parenting, having fun, family, freedom and so on. You then post about your topics consistently. This means giving equal weighting to each of them.
Balance your topics
If you talk about one of the topics too much that bucket begins to fill up too much, tipping the scale. In the scale theory this means a big old spill… In personal branding it probably means you are overloading your audience. You are becoming that person who “only talks about where she has been” or “only talks about how great her kid is.” This turns your audience OFF big time.
Are you beginning to see the value in balancing your buckets? You want to create value to your audience. Show them how much fun you are, how successful you are in your business, without being too braggy. You want your social media to represent a TV show in a way… Your audience should always be eager to see what you got up to next. Make your posts develop into stories they just cannot wait to hear more about! Introduce them to a few important people in your life and include them in those stories.
I hope this makes sense and makes branding theories and models a bit easier for you!