What is sponsored travel?
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If you are just breaking into travel writing you might have heard about sponsored travel. But what exactly is that?
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What is travel?
This part is pretty obvious. Travel is leaving the place you call home to visit somewhere else. Maybe that place is not far from you, maybe it is. Either way you traveled to get there.
What is sponsorship?
This is where people get thrown off sometimes. You sponsor friends to do hilarious stunts or long walks and they give all of that money to charity. so what on earth does this mean in a travel context?
Tip read: Travel Sponsorship Course
What is sponsored travel then?
Sponsored travel is where a brand (usually a hotel, tour company or even an airline) give you a free stay or trip in exchange for mentions on your blog or social media. Usually the stay is free but sometimes it is heavily discounted instead. The package you give them in exchange for a stay can vary a lot depending on where you are prominent on the internet. Some typical exchanges are:
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Social media mentions during the stay
Review on a blog
Mention in city guide on a blog
Feature in YouTube videos
Dedicated YouTube video
Help on growing social pages
You write a blog post for their website
Word of mouth
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There are a lot more services you can include in your sponsored travel package but these are the common ones. You can offer all of these, one of these, or none. It really comes down to what you do well and what the brand will consider valuable from you.
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How can I get sponsored to travel?
Well here is the great part. It is not hard to find travel sponsorship, but you do need to be willing to learn. You can see here a great email template and I have written a short course that teaches you EVERYTHING you need to know to get started on finding sponsored travel. (Yipee)
You can sign up to my sponsored travel course for only $25. Good luck!
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